Day One Part One June 26, 2024: Welcome, Q&A, Creating your answer to “What do you do?”
Day One Part Two June 26, 2024: Your verb, mission statement, and slogan
Day One Part Three June 26, 2024: How to do a Free Consultation
Day One Part Four June 26, 2024: Client Generator Email
Day Two Part One June 28, 2024: Referrals
Day Two Part Two June 28, 2024: More on Referrals, creating a Referral Email Introduction
Day Two Part Three June 28, 2024: Naming Your Free Consultation
Day Three Part One — Creating your Lead Magnet subject and title
Day Three Part Two — Using ChatGPT to create content of lead magnet
Day Three Part Three: (more) Lead magnet content and 5 email nurture sequence
Day 3 Part Four — Testimonials
Links to resources from Day Three:
Free Offer Lead Generation link — Marketing Map created by Virginia Parsons, marketing maven extraordinaire
Great reference for title ideas: Jenny Shih’s article.
Assess the Emotional Marketing Value (EMV) of a title (take this with a grain of salt, but it can be useful)
Examples of landing page designs
The language I like to use in small print when people sign up for my lead magnets, with links to my Privacy Policy and my Terms of Service, feel free to use:
“By signing up you agree to our terms & conditions. You will receive email messages from us and you can unsubscribe any time. Privacy policy.”
Bonus Calls:
Create Your Google Business Listing Workshop
MailerLite Setup Training Workshop
Time Management Training
Downloads:
Day One
Day Two
Day Three
Bonus Calls
Pre-Course Work and Resources:
Assignment 1 — time sensitive:
We want to get started on the graphics and online presence we’re going to create for you, so to help us do that, we have a number of important questions for you! If you haven’t already, please click on the button here now and complete the form so that we can get this completed for you in a timely manner.
Assignment 2: Watch the video below and create your first version of your answer to the “What do you do?” question. Bring this with you to Day 1, where you will get feedback and the opportunity to practice with it.
Rob Fortier’s training for “What do you do?”
Format:
I work with _________________ who struggle with _________________.
I help them _______________________ so that they can ___________________.
I work with ( specific people you serve) who struggle with (problem you solve).
I help them (what does it help them stop doing or accomplish) so that they can (what it allows them to do).
Assignment 3:
Watch the New Client Accelerator Program training to help you start creating your sales process for conversations with prospective clients. We will go deeper into this on Day 1, but completing this short training first will help you to get the most value from this!
Assignment 4:
Read through this Irresistible Testimonials Made Easy training document. We will be using this method of getting testimonials on Day 1, so please make sure to read through it at least one before then.
Assignment 5:
Please take some time to write down the names and email addresses of your past and current clients, as well as people who have expressed interest in working with you but have not yet done a session with you. Please feel free to include both paying and non-paying clients.
Important: Come to Day 1 with a list of at least 10 people who have either worked with you in the past (paid or unpaid) or have expressed interest in working with you. (If you are struggling with this, please reach out and let me know so I can support you with it).
Assignment 6:
Unless you already have handy a voice recording and transcription app, please create a free account here at Otter.ai: https://otter.ai
Choose the Basic free account, that is all you will need — using this will allow you to automatically record and transcribe your conversations when you are gathering your testimonials from each other, and from clients!
This is important to have in place before Day 1, as Zoom will not record inside breakout rooms, only in the main room.
Additional Resources you may dive into now if you choose — this program includes access to these online courses so you have ongoing support to grow and expand!:
Irresistible Testimonials Made Easy
You will see each of these on your course dashboard when you login to the member site.
Notes on these additional resources:
If you have time and wish to go through either the Referrals Made Easy or the Perfect Price Point training before Day 1, feel free to do that, however it is not required. These additional trainings are there for you to deepen your skills and results over time, and not required for you to get great results from the two day immersion training.
Irresistible Testimonials Made Easy: You don’t need to access the Irresistible Testimonials Made Easy course at this time, the training document for that is all you need, and you have a link to that above, Assignment 4. The course does include a recording of me training on the use of this document, but everything you need is in the document itself, no need to watch that unless you wish to.
The Soulpreneur Success Academy is the live monthly group call with me, where you can “Ask Me Anything” about your business, get coaching, feedback, training, and also we do energy healing for clarity, abundance, success, and clearing away internal limitations that may be holding you back. Your first monthly call will be in next month, and you’ll be sent access to it — these calls are on the second Tuesday of each month from 4 – 5:30 ET, you may wish to put them in your calendar beginning next month. They are also of course recorded, and you’ll have access to those and all previous call recordings as well.
Additional Video Resources:
Canva Basics
How to access your Google Business Listing:
Login to your Google account that’s associated with your Google Business listing, and then go to business.google.com
How to add posts and updates to your Google Business Listing:
How to create a QR code for free on Canva